If you’re a fan of soul-soothing lassi after savoring kachchi biriyani in Old Dhaka, you’re likely to be familiar with the culinary delights this historic area has to offer, including the renowned Beauty Lassi.
In an industry where many establishments struggle to endure beyond a few years, ‘Beauty Lassi and Falooda‘ stands as a testament to longevity, celebrating a century of existence not only by surviving but thriving.
The journey began a hundred years ago with the late Abdul Aziz, who initially ventured into the business of lemonades and lassi in Ray Shaheb Bazar. As time marched on, the torch was passed to his son, the late Md Abdul Gaffar. Today, the legacy endures in the capable hands of two brothers, Md Manik Hossain and Jabed Hossain.
“We’ve maintained tradition and authenticity throughout the decades. Our lassi is crafted using the same century-old recipe and method, passed down through generations. It all began with my grandfather, who started with lemonades before introducing lassi. Keeping the recipe unchanged is what sets us apart and ensures our loyal customers keep returning,” shared Jabed Hossain, one of the proud owners who is excited to preserve his family’s legacy and hopes the next generation will continue the tradition.
If you’re in Old Dhaka, a visit to Beauty Lassi is a must. While the lassi, served simply in a glass, may not initially seem extravagant, the moment you take that first sip, you’ll discover its unique charm. The blend of flavors is both captivating and invigorating, awakening your taste buds and leaving a harmonious aftertaste that beckons you to return, a sensation worth savoring without judgment.”
But that’s not all – they also boast a mouthwatering selection of falooda. Each bowl of falooda is generously adorned with an array of fruits, making it a topic of conversation whenever Beauty Lassi is mentioned. Even if you’re not particularly fond of desserts, one taste of their ‘Special Falooda’ will remind you why it’s earned its name.
A Rich History
The story of Beauty Lassi began at Ray Shaheb Bazar, where the very first branch opened its doors. Today, there are two branches – the original on Johnson Road in Ray Shaheb Bazar and another on Kazi Alauddin Road. In the year 2000, they introduced falooda to their menu, and by 2005, they had expanded their offerings. While the Kazi Alauddin Road branch now serves kachchi biriyani, lassi remains the star of the show, as confirmed by Jabed Hossain, a loyal patron.
Small Shops, Grand Legacy
Despite their modest appearances, Beauty Lassi’s branches have witnessed a century of history. Those familiar with the streets of old Dhaka know not to judge a book by its cover. It’s not uncommon to find a crowd gathered outside the shop, a testament to its rich history and enduring popularity.
Challenges and Triumphs
The recent pandemic posed challenges for Beauty Lassi, as it did for many businesses. According to branch manager Md Imran, they felt the pinch. However, they continue to thrive and aspire to preserve their legacy of taste for generations to come. While there were plans for new branches, the pandemic’s economic impact and staffing difficulties have delayed these ambitions. Nonetheless, Beauty Lassi remains resilient and aims to reclaim its former glory sooner than expected.
In an era of fleeting social media trends in the restaurant industry, Beauty Lassi has stood the test of time. It’s not just a place to enjoy dessert; it’s become a part of Dhaka’s history. If you find yourself in the neighborhood, treat yourself to one of their delightful offerings – you won’t regret it. Beauty Lassi is more than a sweet shop; it’s a sweet slice of Dhaka’s past and present.